988 Public Service Announcements
- 7 hours ago
- 2 min read
IHC's 988 Tribal Response Team and Communications Department partnered with community members to develop a series of new 988 Public Service Announcements.
These two-minute spots use authentic storytelling to explore experiences of grief, loss, isolation, and depression in ways that are relatable and deeply human. By creating an emotional connection, the ads aim to help viewers feel seen, understood, and empowered to reach out to 988 when they need support for their mental health.
Each ad follows a family in crisis, beginning with the same pivotal event and then tracing the emotional journey of either the grandmother or granddaughter. Through these personal perspectives, the campaign highlights the impact of mental health challenges and the importance of seeking help.
If you or someone you care about is struggling with their mental health, help is available. Call or text 988 for free, confidential support. You are not alone. 🩵 #988 #988tribalresponse #mentalhealthawareness
988 Public Service Announcements
The Elder • The Youth
Featuring:
Dr. Dan Calac
Victoria Diaz as the Grandmother
Raven Garza as the Youth
Music:
Little Wolf
Director:
David S. Dawson
Cultural Advisor:
Hellyaachwehay Quisquis
988 Tribal Response Team (Producers)
David Dawson
Cheryl McMahen
Bryan Keith Davis
Joyce Llanos
Alaya Vasquez
Production Company and Studio:
Icon Industries
Shayn Mitchell
Special Thanks:
IHC Board of Directors
IHC Executive Team
988 Advisory Committee
IHC Health Promotion Services
IHC Behavioral Health Department
IHC Research and Student Development Department
Arthur Moen
Cabrini Loredo
Tasheena Kitchen
With gratitude to SAMHSA, this PSA was created to increase awareness of culturally responsive mental health and crisis resources for Tribal communities. Through SAMHSA funding, we are able to share messages of help, hope, and healing with individuals, families, youth, and Elders.
Shot on location at IHC Santa Ysabel Health Center, and Icon Industries in Escondido CA.
